How important is SEO on-page, when optimizing a website.

SEO is an important concept to help positioning Web pages, it consists of several parts. Some are done in on-page SEO and what we do at the level of web and search engines.

SEO on-site is called “on-page SEO”, is based on everything we do internally on a website to optimize it. It all starts at the website planning.

An attractive design has its importance when making it enjoyable in the eyes of potential users but is not among the factors involved in the SEO on page.

It is much easier to plan the entire website from the beginning than to improve a poorly optimized site, as it is a much more laborious and costly job both in time and in resources

What factors are involved in the SEO on page?

Keywords, keywords of your company or business

It is very important to create a correct list of keywords before the start of the website development.

Using the tools that we have at our disposal we can estimate the volume of searches of our current keywords and find new words on which to work to achieve the greatest number of visits and of course conversions of sales in Our website.

It should be noted that each of the URLs of our website should try to position for a particular keyword we will see later that the difficulty of positioning a keyword can improve by using phrases that also relate to certain Search.

It is advisable that the keyword or phrases (long tail) are present in different positions of the page:

  1. In the URL (friendly URLs that display the word).
  2. First paragraph of the page or article.
  3. In the title.
  4. In one of the subtitles of the text.
  5. Put some in bold when it’s natural.
  6. In the meta-description.
  7. In ALT value of the images.

This way we distribute the relevant keywords of our company/business in the different pages of the Web site.

I want to mention the importance of having a blog on the website. Since it is a place where we will be able to position many more times the words that we want to highlight in the search engines.

Structure of the website

The structure of the website is a factor that has been becoming increasingly important from the point of view of SEO.

The search engines are very much in mind when it comes to indexing the web. In addition, the user experience is gaining weight from the SEO point of view and this directly affects how a website is organized.

  • Accessibility: The website must be accessible to as many people as possible regardless of the limitations that users may have.
  • Usability: You must be able to navigate the site in a simple and intuitive way.
  • Architecture: The structure of the site and its contents should allow users to easily find what they are looking for.

How do we accomplish this?

  • With few page levels.
  • Keeping a page menu in view (top bar or side panel).
  • Maintaining what is known as “bread crumbs” (breadcrumbs): A group of links that inform the user of at what level of the website is.
  • Eliminating elements that slow down navigation (many already in disuse like the Flash code, for example).
  • With a responsive design
  • Responsive design: Optimized web for all devices

A responsively designed web adapts all its elements perfectly to the different sizes and models of existing devices. Not doing so implies the loss of a large number of users and potential customers as many users make use of your mobile phone to access information on the Web.

This directly affects the user experience and Google gives it a lot of importance.

If you want to know if your website is optimized for mobile, you can check it here.

Choose a domain name with one of your keywords.

The choice of the domain name is not to be taken lightly. The domain name must be consistent with the business objectives, even though Google is no longer using this factor in a decisive way.

Probably the first question to ask is: Do we put brand name or keywords?

The best thing is that it is a short name that can also be used in the social networks that they have. The ideal is to choose an easy name to remember and write.

From Domainsbot you can do a search for available domain names from a few keywords provided.

It is important to decide whether to register multiple domains that can be related to each other and also register the same domain with the different common extensions to avoid being plagiarized by the competition (. ES,. com,. info, .net)

Web Hosting

The hosting server is also an important decision that since it influences and much in the SEO positioning of the same based on the speed of response.

Where the server is, what workload it has to support, its service level and, very importantly, the response time of it directly affects the loading speed of a page or its availability.

All this is part of the user experience, which Google values in a very special way.

MetaTags and enriched formats

All the URLs of our web site must have a good optimization of its metatags, especially in the case of the title and description.

These meta tags must have some characteristics that give originality: Of course they must include the keywords that are intended to be positioned, they must have the correct length and should not be duplicated.

Véamos this snippet. A snippet is the summary information that appears from a Web site on the search results page.

Google Snippet SEO optimization

The title of the Web, the description of the Web and the URL are the 3 basic elements that form the snippet.

The tittle or META tag title

It is the title that will index the search engine and that appears in the first place in the snippet of the searching results.

A value listed by Google as a fundamental factor for the content ranking, should appear on all pages, including the word you intend to position. As for the use of keywords in the URL, it is important not to repeat them and put them as far to the left as possible.

The title must be between 35 and 65 characters and not use special characters.

Description META tag

The description is not an element that directly influences SEO positioning, but it does so on the user, because it serves to show an information to the user that will make you visit the page.

The recommended extension is 156 characters, because they are the number of characters that appear in the results of the search in the snippet and should be used to add value to the user while using the keywords of that URL and be sufficiently Descriptive so you want to visit the page.

Important, this meta-label must not be duplicated either. You have to think a little and be creative, although it is an element that we can modify if we consider it necessary once the URL has been published.

Rich Snippets or Google microdata.

Google’s search method is based more on the content than the words specified, so if you show in a structured way that your content is treated, you will have more opportunity to show more authority your pages.

The Rich Snippets allow to improve the appearance of the results in the search engines according to their genre: products, articles, recipes, videos, user opinions… for their visual impact.

Use friendly URLs

Friendly URLs help improve the relevance of search results.

  • Friendly URL:
  • Non-friendly URL: &

So, what should we take into account?

  • Keywords must be included.
  • Underscores shouldn’t be used, Google doesn’t like it.
  • Avoid all types of special characters (á, Ñ, etc).

Unique URL (canonical)

So that Google does not confuse with several URLs, Utillizar a canonical URL is used to indicate to the searchers which is the predefined URL when the same page can have different URLs. ( and

Internal links are important

The internal pages must be linked together in a natural way. A good link helps to improve the browsing experience on the Web site for users and shows Google that the web has a logical sense in the content.

What are the important elements in building our links?

The Anchor text: is the visible text of the link, that is, the one that is shown in the text and that handles the link.

The tittle is the value that appears when we position ourselves on a link.

(Continue or not to follow) the rel = “nofollow” attribute

When we want to insert a link (internal or outgoing) on a page but do not transfer any authority from it to the destination URL.

So we can provide the user with information that we believe may be useful or interesting, without damaging the authority of our site.

Robots. txt the search engine file.

All search crawlers, or robots, are used to track websites and process the information contained in each site, dump those data into a database as their source of information when responding to user searches.

You must create a robots. txt file and give access to the search engines to facilitate the indexing of the contents of the site. A robots. txt file also serves to block access to certain folders or pages on the Web (folders with configuration files, JavaScript, duplicate documents)

Here is the Google tool to test the robots. txt

Sitemap. xml

We talk about robots. txt that serves to tell the search engines where they have to search and where not, but how is it structured? What are the sections and categories? For that we use the site map or sitemap. Thus improving and facilitating the indexing of content in search engines. If this file does not exist, the robots track the internal links on the web as they find them.

The sitemap file includes the URLs of the site, includes the date of last modification of each URL, the frequency in which each URL is updated and the importance of each URL with respect to the rest of URLs of the site.

The loading speed of the Web

Google gives a lot of importance to the speed of loading a website, because the important thing is the user experience that is now a determining factor.

Currently the percentage of mobile users is very high, we all have a tablet or a mobile to read online content, review an online store, and of course shop. And if this site is too slow to load, we leave immediately and continue our search, customers want it all instantaneous and Google wants the pages to be loaded in less than 1sec.

What affects the loading time of a website?

  1. The hosting that stores and provides service to the Web.
  2. The size of the images that are loaded.
  3. The Personalization code (JavaScript)

More information, more charging time.

By selecting an appropriate hosting we ensure that the speed at which you deliver the data is the best possible. There are many hosting services and we have servers such as VPS, CLOUD, SHARED, etc.

A picture is worth a thousand words, so it is increasingly frequent and necessary to see them on the websites, because the visual content is one of the best strategies to attract and capture users (or leads): Infografícas images bring value and relevant information , photos and images of the products.

Not any image can be used, the images must be optimized and provide the searchers with information about their contents, not to scare the user if it takes to load (an attribute that can not be missing in the images is the ALT attribute).

A complex web site is made in several programming languages and not just HTML. Javascript is now an essential component of providing a satisfactory user experience, and these codes should also be optimized (or minimized) to reduce charging time.

Compress the code with gzip, use CDN repositories to improve the speed at which Web Components are downloaded.

How to measure the loading time of the Web?

The content of a website has to be original and relevant

Without content we have nothing to offer users, and is the raw material of the search engines and on what is based one of the fundamental factors in SEO positioning, we get to the factor that all profsional SEO has to understand: keywords or keywords.

The content of each page must meet the following characteristics:

  • It has to be original.
  • Must be updated and relevant.
  • The text must be written in a natural, user-oriented way.
  • Structured so that the keywords are present to be indexed by the search engines.

Optimizing the SEO of the videos is also a factor to take into account when inserting them on the website. Here we can also use the “alt” label to insert the information from it.

The important thing is that you should consider several factors that should not be done:

  • Reload your website with the words you want to position.
  • You can’t exaggerate with the amount of internal links.

These 2 factors during a time was exploited by SEO experts no longer used and are penalized by Google when detecting that type of behavior.

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